The Future of Stock
Stock footage had remained stagnant for decades, and along the way, became shorthand for compromising. Filmsupply has sought to subvert that stigma with a library of award-winning footage shot by world-class directors. With a omni-channel campaign, including :30 & :60 spots, digital ads, an editorial piece, and a fully-redesigned site, we let the world know that the future of stock had arrived.
Ad Campaign, Brand Strategy, Digital Marketing, Collateral Design, Motion Graphics, Photography, Art Direction, :30 & :60 Spots
Studio: Filmsupply
Creative Director: Ryan Piper
Designer: Mallory Close
Copywriter: Drew Sanderson
Editor: Landon Cox
To contribute to the messaging of the campaign, icons, tags, and supers were created. Each was used to call-out the specific value assets being advertised as something only Filmsupply could offer with their stock footage.
The messaging of the campaign was reiterated with the imagery used. By sourcing available footage from Filmsupply, we were able to back-up our claim that Filmsupply has the most captivating, cinematic, and award-winning stock footage available.
In order to visually tie the campaign to the brand, footage from the Filmsupply Film “Focus: Volume 2”, by Roman De Giuli, was placed within product-centered ads.
